Are Single-Family Renters the New Face of Build-to-Rent?

Posted on: November 15th, 2022

Originally marketed towards active adult renters wishing to downsize in the wake of their golden years, build-to-rent was, and remains, a hot topic in residential construction. An alternative to traditional rental opportunities, build-to-rent blends the best of both worlds to create a market niche that appeals to a large demographic outside of active adult renters. 

After the wake of the 2020 Coronavirus pandemic, build-to-rent communities arrived as an easy solution for the large groups of residents interested in leaving multi-family complexes for additional privacy and safety. Not to mention room for the dog to run in a fenced backyard! Renters of all ages and backgrounds began to search for nearby communities offering top-rated amenities and well-designed homes in connected locations. 

Build-to-rent communities quickly became an alternative for active adult renters looking to downsize and millennial renters not ready to take the leap toward homeownership. According to Forbes, “Tenants at these kinds of developments span professional millennials, move-up families/life transition” (i.e., divorce), and empty-nesters.” Today, a growing percentage of build-to-rent communities contain a significant population of millennial residents. 

What makes build-to-rent so attractive to these demographics? Build-to-rent blends all the positive qualities of homeownership, such as a private residence, onsite amenities and outdoor living space, without the added work that traditionally comes with owning a home. For renters looking to downsize, not financially ready for homeownership or facing uncertainty in this volatile market, renting a home without the added worry of lawn maintenance or emergency repairs is appealing. Amenities such as outdoor pools and fitness centers draw those interested in rental opportunities as communities continue to pop up around the country. 

The Cottages by Jim Chapman Communities highlights all the alluring qualities of build-to-rent communities, including top-rated amenities such as a community clubhouse, outdoor pool, bark park and fitness center! Across five well-designed floorplans, residents at The Cottages enjoy two to three bedrooms and two to three bathrooms across 1,020 to 1,466 square of living space in some of Georgia’s top locations. A lock-and-leave lifestyle accentuated by zero-step entry, open floorplans, stainless-steel appliance packages and outdoor living are hallmarks of each cottage-inspired home in every Ranch Cottages for Rent community.

Whether you are an active adult searching for a place to settle down or a millennial entering the residential market, Ranch Cottages for Rent has a place for everyone. Now leasing in Athens, Loganville, Hampton, Brunswick and Dawsonville, visit the Cottages Communities page to find a neighborhood near you!